Power of Change

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Yesterday the power of Persistence was revealed in a quick blog. The power of persistence can be complemented with the power of Change.

Change is automatic yet it could be rewarding or frustrating. One could flip on either side of the coin if he doesn’t know how to ride a change.

What is a change?

Change is anything that transforms a current state of person, place or thing in to a new state. 

Change could come as a surprise to those who aren’t prepared for it or who close their eyes and say everything around is calm and serene when the storm is raging and those who get ready for it & face it.

Whether a person accepts it or rejects it depending on his personal gain, change comes through. It doesn’t wait for a conducive time or place. Change is natural. From the change in body cells every single day to a change in weather that creates storm, every change is automatic, 

People lose jobs, they get new jobs, people lose their belongings and they create new ones. People lose their loved ones and they get a new person in their life. The earth’s atmosphere changes a million times in a day. Every 4 years a person has a new body, it looks the same more or less yet all the cells in the body have been replaced by then.

Why does change drive people to Nuts?

Is it the complacency people acquire to stay comfortable in the place they are? Is it the fear of losing what they already have acquired over years?

Reasons could be many, yet the basic underlying reason is the fear instilled in mind that change will bring along mis fortune along. The fear of being uncomfortable, the fear of uncertainty, the fear of being worst off than before. Sometimes it is relating to the person we know of who went through misery.

How to deal with Change?

First, there is a lot of cleaning work required to cleanse the predominant thoughts about change in mind.

It is a change in perception about CHANGE. Perceptions are formed over a period of time and they become reality of mind afterwards. To get to the root of the problem we have to clear our understanding of change. Change doesn’t happen with the intention of doing good or bad. It is just a transformation agent that is doing it role. What’s opposite of change is Death. Death is a reality and that is the final change a person undergoes to transition him from this planet.

Hence, change in itself doesn’t have any agenda of its own. We attach meaning to it by measuring it within our parameters of good or bad.

Second, understand that change is necessary. If we were to stay in our mother’s womb forever cos that is the safest place with a lot of nutrition and protective layers, would we survive? This change was required to take birth. So, if the fundamental source of change is bringing one to life how could it be Bad?

Change could bring discomfort for some time but that is to realign our mind or body. For e.g. If tomorrow morning when you are taking your regular route and the road is now closed and you have to follow a new path, it would mean discomfort but that was done so that the traffic could be balanced out. You discovered a new route that is even more pleasant or has something unique you never saw. May be you find a repair shop for your car you were searching for long on that road.

It is how we see the change. When people lose job or are about to lose job they get extremely tensed and for that part it is natural. However, what is the point in working being redundant at a place where your value is only to fill in an empty space. You might as well explore something that is personally rewarding, something you always wanted to do and in the long run it will create total abundance for you and your family. I talk to a many people who go through this stage and they express deeper resentment while leaving job especially when they are asked to leave. When we walk over the opportunities putting it on the board that are waiting for them, they feel better. I spoke to one such person who lost his job and after 3 months when I again talked to him, he was happy he got a job in another city. See, there was a bit of discomfort of moving from his city to a new city (Bangalore), yet he had a job he wanted and the kind of salary etc. What appeared to be a Bane was in fact a boon. The little discomfort is always there but it takes you closer to another comfort.

Third, when such change is happening it is very important to make a chart of what is good that will come as a result of this change and what is it the momentary discomfort that it will bring along. Write it in details. For each discomfort areas write down one action plan or a provision you will make to take care of this discomfort. In this case the discomfort of having to manage with whatever money one has until he gets a new job, the action plan could be cutting down unnecessary expenses, using the savings more smartly, meeting more people to explore new job opportunities.

When you have a provision for the temporary discomfort its gravity drops down.

Fourth, step is being proactive. That means anticipating what changes could come along the path and being ready with the mitigation chart. Taking action is imperative. Take small action steps every day to get stronger at the mitigation. When you know you have OPTIONS you are relaxed. Write them down.

Fifth, measure progress. Change is automatic but progress isn’t. One has to be making progress to reach a goal. Hence, to make a progress take every day steps to move closer towards your goal. Measure the progress impartially. Consider asking someone for a feedback. Incorporate action steps to correct you. Feedback will re direct you to your right path. Do not shut down your brain while working on feedback. If you doubt the feedback is biased ask more people.

Sixth, once you successfully ride a change, you are set to manage any change in life. Maintain victory log that will remind you of how you rode the change to be successful. Share it with people. When you share your success story people get motivated to get out of their comfort zone and second, they start liking you for who you are.

The art of Kaizen states that “Change for Better”.

Good Luck!

How to Persevere?

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Perseverance is an art of continuing to pursue goal in the face of obstacles. It is a skill that very few master. Hence those few accomplish all their goals. They move from those 95% to 5% population who is largely successful in their career and business.

 

Whenever a person is working on his goals he is bound to face obstacles, a lot of rejections, doubts. When Col. Saunders realized at age of 60 that his Government pension could hardly take care of him, he had no option but to look for ways earn money to meet his daily needs. At that age it is like starting from 0. He knew great chicken recipes and wanted people to use his recipes to cook chicken, sell the chicken dish and give him royalty. He went from door to door selling his business. Every time he knocked and presented the opportunity, he got a big NO. He knocked over 900 doors before the first one said YES, then a few more No and a couple of Yes. People started cooking his recipes and selling the fried chicken. People started loving the taste of fried chicken and as people started making some money by selling the FRIED chicken, Col, Saunders started receiving more YES. His business started growing and soon he became one of the wealthiest people of his town. Now, KFC is having over 10 Billion $ net worth and over 10,000 retail outlets over the world. What would have happened if Col. Saunders would have given up after a couple of No’s.? He would have continued to live on meager pension and struggled making ends meet. Instead he persevered in the face of obstacles and kept going. Most people BREAKDOWN in a couple of NO’s and looks for easier means to make a living, but they can only make a living which will never create a real fortune for the rest of their life.

 

How does a person acquire this unique and highly rewarding quality of perseverance?

 

Well, though it’s not easy what you are going to read further, if you apply it in your daily life things will start to change if you seriously start using the principles. Your commitment will create that difference to take you to the next level.

Step1.

Accept your current state. That is you might have tried certain things and it didn’t work out. It’s okay to fail but not okay to give up. Accept the failure and consider it as a stepping stone towards your success. Think of it like this, every failure is taking you closer to your success. Why, because you learn from your failure and change. You change your direction or you make a new choice. Do not resist failure and do not resist your current state which is a state of trying to play safe.

Step2.

Once you are in harmony of your mental state, you know what you aren’t good at then take this step. In this step, you would need to look at your goal and break it down to baby steps, something you could do every day and move closer towards your goal. For e.g. if your goal is to open a new restaurant, write down tasks that you will need to do to get ready for starting a restaurant. Create a mind map. The mind map will give all the steps you need to take to start a restaurant. While you are taking actions use affirmations every day along with visualization as if you have already achieved your goal. Feel how it feels to accomplish your goal. This feeling will create that Bridge to crossover. You might get some inspired idea or a friend might come forward to help you or you may get a partner or a financer.

Step3.

Reorganize your efforts. It is like constructing a house. First, the place, the plan, the architect, the foundation, the plinth and then the rest of the building. Similarly, your actions have to be organized in sequence to build the restaurant. If you get stuck somewhere at a step ask for help. Consider your options. Avoid doing too many tasks at one time. It will get you exhausted plus it will stop the creative flow. You must feel good while executing your daily tasks.

Step4.

Use the NEXT principle. If you are selling a product and a prospect you approach says NO, go to next person. There are over 6 Billion people on this planet. If you are building a hotel and the architect gives a high priced quotation for his service, go to the next architect. In any city there are over 1000 actively operating architects. Give an add in newspaper. You will soon have choice to make. You could also drive the deal with quoting your limit price you can offer.

Step5.

Habituate. This is the single most powerful state. Habits are formed. Give up old habits of getting up late in the morning for instance. Start with small, get up 15 minutes early every day and then increment it to 1 hour slowly. Do this consistently for 21-30 days and you would have a new habit. Once you do this for 91 days you have mastered this habit, now your subconscious mind would do it automatically. You do not have to push yourself.

When I realized that I was drinking 4-5 cups of coffee/tea every single day which was causing headache, acidity and making me dependent of it to be creative, I formed a new habit. I started drinking green tea and cut it down to twice a day. Replacing old habit with healthier one and something you would enjoy is the key. As I did this over 21 days, now I do not get the craving for having tea/coffee when I have to start doing something creative. I happened to visit a café coffee day as my daughter wanted to have cold coffee. It is very tempting to have coffee in CCD and plus you could sit in CCD for hours. I did not feel the push internally even after smelling the aroma of coffee to have it and it wasn’t a feeling of compromising at all.

So from my experience I can suggest that it works. Just do it consistently.

 

Step6.

Focus. There will be days when you would have other priorities. Focus on your goals. Keep some time aside, usually the best time would be morning if you are morning person when your creative flow is highest. Focus on your goal will go a long way to persevere.

Step7.

Accomplish. Once you do all 6 steps you will surely close in on your goal, no matter how BIG it is. Once you accomplish it (till then just shut up and do your work, do not gossip) your goal, you have mastered the art of Perseverance,

One more factor you will need to consider is to STOP being a Perfectionist. Perfection comes with focusing each day on improvements. It only means don’t give up until you make it what it is supposed to be. If you are writing a Book and you wanted to make it the best seller, you won’t have the perfect script every time. There will be days when you would really run Dry on ideas and words. What do you do then? Do you stop writing or give up? No, just pen down whatever ideas you get and then review it later. During the review you are going to catch imperfections and correct it.

Now, you can set yourself up for HIGHER Goals to accomplish. GOOD LUCK and BE HAPPY.

Sharpen Your Saw.

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“There is only one corner of the universe you can be certain of improving, and that’s your own self.” ― Aldous Huxley

Stephen Covey in his book writes about Sharpening the Saw. What is exactly sharpening the saw and why is it so important?

Every person possesses a skill and he earns by applying his skills to produce something that is used for betterment of life. He gets paid either through salary, bonus, profits, recommendation, gratitude or reward. A car driver possesses the skill to drive car safely within estimated time. A manager possesses the skill to get the work done and manage client’s expectations. A consultant possesses deep knowledge about a subject that he applies for solve a problem or design something new and he charges fees for his work. A software programmer writes programs that do work. A sweeper sweeps floor and keeps the area clean. A trainer trains people and helps those acquiring new skills.

Most people acquire skills to a greater extent in their first job where they learn a lot about their work area. The rate of acquisition of knowledge slows down as the person progresses in his age. This is true for some while for some they excel in acquiring knowledge as they grow old.

In the learning process once the person starts applying his knowledge and skills he starts making progress and soon he would do activities without thinking much about it like learning to ride a bike. After few times riding the bike the rider knows how to apply clutch, brake and change gears. Similarly, while working repeatedly on some areas the person learns to use his skills automatically without much of effort. However, there’s a catch here. The rider develops certain habits of riding the bike. He speeds on certain occasions, he gets slow on certain other. Very often he receives a feedback form pillion driver that he should have slowed down at a juncture since the pillion driver felt the bump or they just missed hitting someone since the rider had speeded the vehicle too much. When the rider knows exactly how to ride the vehicle and he has learnt it from an expert a few years ago, why did he make such errors in judgment that could cost him? The answer is he relied on what he has been doing all these days, even when that may not have been the appropriate steps. The driving conditions from when he learnt like the number of vehicles on road, the road itself would have changed. So, the rider would need to re-look at the learning and add these changes & make a conscious effort to accommodate the changes to make a safe drive.

Similarly, a car mechanic knows how to fix up a problem in a car. He has learnt it over years of experience. However, sometimes he also gets stuck in solving a problem. Why? The car model produced 5 years back and the current model have different designs. The new model has many new features not included in earlier model. New features and design could have new issues and applying the same old solution doesn’t work. Hence the car mechanic is needed to increment his skills or polish them to include the change.

A software programmer often gets comfortable writing certain types of software programs. He may not use all of the features of the coding language, yet he is able to code the program well. Now, over a period of time there are changes in the version of the coding language making the old features obsolete or addition of new features. If the coder doesn’t keep himself abreast of these changes he would still use a vintage car to travel when there are super speed cars available. This requires Sharpening the Saw.

What are the benefits of sharpening the saw and how much once should invest in it?

The benefits are numerous. First, it helps in retention of skills the person already possesses. Second, he it gives him a feedback that what he learnt and what he is applying is different, simply because he developed certain habit over years. That will give him a feedback to correct. Third, it is a chance for him to assimilate newer developments technology, change in market conditions or requirements. He may get a clue to acquire new skills since the skills he holds may not be effective to give him good fortune. This will help him in progression. Fourth, he will be able to do his job well and quicker since he might start applying what he re-learnt. Fifth, he would be amongst those 1% people who really take the effort of Sharpening their Saw. Sixth, he learns how to create time to invest in sharpening the saw. That means he is optimizing on time.

Time investment required is a meager 10% of work time. So, if a person is spending 40 hours a week, he should keep aside 4 hours of his time in re-learning. Isn’t it cool to have just those 4 hours, time well invested to create more time and more fortune?

How to create those 4 hours?

Cut down on watching TV by ½ hour every day, so for 5 working days it will be 2.5 hours.

Cut down time spent on chatting by 15 minutes each day that would give ~ 1 hour of available time.

Wake up early by 15 minutes each day that would give ~ 1 hour for a week.

Do your tasks efficiently to save ~15 minutes each day that would give ~ 1 hour each week.

Invest 10% time on Sharpening your Saw and gain 90% edge over others.

To Change Life – Take massive Action

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While a lot of time is spent in doing the analysis and defining a problem, taking action often takes a backseat. Almost everyone in a group that gathers for brainstorming on an issue describes the problem very well. Creating the solution is often dropped out or given less time and energy.

Why action is important?

In the entire population of the world <1% people have written their goals. In this population less than 10% people actually action their goals and further 10% succeed wholly in achieving their goals. Of those who take actions fail to sustain it after some time.

To accomplish any goal in life, be it related to achieving good health, wealth, relationship, new skill, charity massive action is necessary. Once the goal is set it has to be broken down in to action steps. The action steps are supposed to be executed every single day. Why is it important to perform action every single day? There are 2 benefits to it. One, taking action each day sets the momentum. It gets a person closer to the realization of his goal and second, it helps him habituate to taking actions. Once this habit is formed (as I mentioned in my earlier blog on “How to acquire any new skill in 21 days and master it in 91 days” any new habit takes these many iterations of minimum), things happen automatically without a push.

Action is an Act in Motion. We all live because of being in motion. The earth has life because it is in motion, the clock shows time by being in motion, vehicles in motion reach destination. The same is true with an intended act that is useless if it is not in motion. Goals without action are called Fantasies.

Why do people shy away from taking action?

One of the common reasons is they are habituated. To give an example, if you happen to watch people sitting in a waiting area at a train station or in a doctor’s clinic, people seated on chairs won’t move until their number is called. They won’t offer chair to other person because they get complacent with the chair are seated in. The ease, the comfort makes it difficult to stand up and offer a seat to someone else who has long been standing in queue.

In similar way, some people do not take action because they have attained a comfort level in the current position.

The other reason is they have seen people failing while pursuing their goals. Fear of failure stops perform from taking massive action. This fear appears to be so real that a person freezes. Most successful people in history including Steve Jobs, Albert Einstein, and Mahatma Gandhi have failed yet they learnt from their failures. They learnt how to rise above their failures.

The third reason is there is no compelling reason for a person to pursue his goal and take action. A classic example is of the students who do not study until they are a week away from the exam. A week before the exam they start taking massive action by taking help from friends, staying up late, finding out ways to learn in shortest time, finding out frequently asked questions. There’s also an element of fear attached.

These are the 3 main reasons why some people fail to take massive action.

How do some people take massive action?

They are divinely focused on their goal. Their goals have a bigger “WHY” that compels them to take massive action. When the WHY is clear the HOW automatically happens. They have perfect calendaring system. They know how to set priorities, negotiate or trade priorities. Another tool they operate with is they work in absolute certainty. It is like playing a video game again and again. One can never win over kids in a video game. Why? They operate with absolute certainty. Similarly some people know the game very well. They know how to anticipate where is the bottleneck, where there are mines and where there is jackpot.

How could an average person change his state?

First step is to move from too much analysis paralysis mentality to doing mentality. Write down goals. Create action steps. Writing “why”, this goal is important. What is the payoff? What is it that he is ready to forego?

 

Make a calendar. Take action. Start small and expand. Take action every single day. Stay focused. Consider intermediate payoff when a milestone is achieved. Follow someone who has already done it successfully. Habituate.

“For things to change you have to change” – Jim Rohn.

Rich Trainers Poor Trainers

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What makes someone a phenomenally successful trainer and someone the opposite? Why do some trainers climb the ladder of immense popularity, fame, prosperity while others struggle their entire life?

Studying the lives of those that are known as the world’s most popular and successful trainers, Dale Carnegie, Jim Rohn, Anthony Robbins, Jack Canfield and many more, it is evident that these people have led an exceptional life, a life that is deeply fulfilling on all accounts. The 7 of those accounts are good health, abundant wealth, relationship, legacy and contribution, skills, recreation and fun, spirituality.

How did they master all these areas of life?

What appears to be a beginning of their journey of success turns out to be finding life’s true purpose? They all took actions in line with their life’s true purpose. What is life’s true purpose? Quite often we confuse with this question and there could be multiple answers to it. Yet, the one that is simple is to know what action makes one feel deeply fulfilled and happy. For instance, Dale Carnegie realized that he likes to motivate people to challenge their inhibitions of public speaking, teach them how to speak in public or on stage. When we serve people we naturally feel good and this feeling is so powerful that it nourishes our soul. Humans are meant to live together, work together, share. So when you are in a dilemma to know what your life’s true purpose is, you could ask yourself “what are the actions I took so far in the past that made me happy or what it that I want to do that will help others”. Once you write down options will come forward. You could then choose from them.

If your passion is to train people, the coaching, mentoring field has ample opportunities to help people. This is probably one of the single most valuable professions (not to disregard importance of other professions). The reason is well said by a philosopher “If you give fish to a poor person you feed him for a day, if you teach him how to fish you feed him forever”. This is the power of coaching or training. It can eradicate poverty, disease, war.

Trainers have the power to transform people. In this world there are millions of trainers yet only selected trainers reach out to many people. Only a few trainers are popular.

The popular trainers are those who made it in this field quietly with an intention. This intent was powerful and noble. They wanted to change people’s lives for the better. They did not wait for the right audience, the right forum, the right infrastructure, the publicity, the right music to play at background, the right number of people. They identified a person who needs help and coached him to take care of himself. Then they moved to another one and another one and it just got multiplied.

 

Rich trainers always learnt first, always listened first, always read first, always demonstrated first before training others. They could talk with conviction since they experimented first the change on their own life before suggesting it to others.

Rich trainers always worked on finding that place in the person whom they are training to that would trigger his mind to get inspired and take action. Action produced results. To be a successful trainer this is the most important quality to identify what is that spark in each person where to look for.

Yet another quality of rich trainer is to support facts with examples. Jack Canfield in his sessions shares multiple examples of people making it big in their life by shifting their thinking and taking actions.

Rich trainers have rich habits. For instance Robin Sharma, the author of famous book “Monk who sold his Ferrari” wakes up early morning and he recommends people to wake up early in the morning and work on their important tasks between 5-8 a.m. periods.

Rich trainers like to SHARE. They do not believe in holding things to self for an advantage. They believe this is a sharing universe for what one shares comes back with more sharing from someone else. It is a stream that never dries up.

Rich trainers like to GIVE. They do a lot of charity, they help people.

Rich trainers believe in making small changes each day rather than waiting for one BIG change. This is the power of Kaizen they apply.

Rich trainers get work through referrals. Their work speaks for itself. They train people and with these trainings people make change in their thinking, start acting and results show up. People around them (their friends, colleagues, relatives) watch them change and ask “Who is coaching you for this phenomenal success?”

Rich trainers balance work and personal life. The best thing is they use the Power of Focus.

Rich trainers leave their legacy. Jim Rohn for instance has left all what he has learnt in becoming successful in his books, audio tapes, and video recordings for people. While he is no more, his teachings are always with people. Every time someone mentions he achieved phenomenal success he pays his dues to Jim Rohn. Jim Rohn is still earning long after his death.

I hope this leaves a clue for you to pick up and be one of the greatest trainers the world ever had. Good Luck…………….

How to thrive during recession?

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“It is a rough road that points you to greatness”.  -Seneca

Top of every person’s mind is how to ride the recession? Backed with Fear and anxiety this is the biggest destroyer of peace of mind. More than the fear of recession it is the consequence of losing a job, unable to meet expenses, feeling unworthy, loss of lifestyle, how to pay loan installments are the real fears in mind. A person fights them every day in his mind, since it is a virtual battle and situation doesn’t change in reality this battle is always won by the other party.

Recession is an impact of falling dollar value leading to high commodity prices, reduction of purchasing power of people, leading to reduction in demand. The bigger impact of recession is borrowers unable to pay back lenders, companies producing less due to rising costs and decreasing demand. Since the cost inputs have gone up and the revenue has gone down companies downsize their staff. Other than directly revenue generating areas, staffs in these areas are cut first. People now also have to work long hours & take more work. If there is at  

 What is the solution? How could one live a peaceful life without this fear haunting him?

Let us draw the solution in some easy to follow steps in our daily practice:

Step1.

Understand this is an external event, something beyond your control. Externalizing it takes off the pressure. Once the resistance to the event goes away the rational thinking kicks in.  

Step2.

Now flip the event to see it as opportunity. People get outrageous when they hear this. How could recession be positive? It is taking away our jobs, making us unhappy. It is still an opportunity. How? During recession people go back to what they used to do 100 years ago. They used avoid unwanted expenses. They saved some money. They worked out better ways to manage their monthly expense budget. It wasn’t being miser. People adopt new habits. They may prefer to walk a few distances instead of taking a cab or use their car as less as possible. What it results is in to good walking exercise, knowing people as you may interact on the way. As you talk to more people you may hear of a new job opening somewhere or an overseas job that is in the offering.

Other positive effect of recession is for those who wish to start a business on their own. Since the startup cost is low and so is operational cost many budding entrepreneurs launch startups during recession. Microsoft, Apple, KFC were all launched during recession period. They had big idea and low budget.

For people in jobs, they could learn new skills. Usually when the economy is doing well there is a demand for your existing skills, but then one gets complacent with it and stops learning new skills. Only 1 in 10 people actually acquire skills successfully and use them. Many new courses open up during recession period as training institutes know that people would be looking for learning new skills to earn their bread and butter. Due to competition many of them offer courses at cheaper rates which would otherwise cost several thousand dollars.

 Step3.

 Once you manage your budget (outflow), learn new skills, network with people you create greater possibility of creating a better future managing the present. Now you need to be patient and wait for the right opportunity to knock door.

We see opportunities mostly within 100 miles of our house. This thinking has to change. There are many opportunities outside. There are people looking for the skills you have and they can’t find the right candidate. It’s just that they have never met you and vice versa. Advertise your skills like crazy. Talk to people. The best marketing tool in the world – Talking to people.

 Time Management.

 We learn the importance of better time management during recession. Better time management can be accomplished by right prioritization of tasks. If you aren’t clear about how you are going to spend your day, you might be wasting a lot of time. Unplanned day creates more work.

To set right priorities make a to-do list and match it up with your goals. Stick to doing activities related to to-do list. You may also make a not-to-do list to avoid wasting time. Typically my not-to-do list is not checking mails in the morning. Checking mails doesn’t produce anything other than informing. Hence I do it in the latter half of the day.

Step4.

Give as many interviews as possible, however do not apply for any job that comes your way. If one applies for any job, he wouldn’t enjoy it even if gets it and eventually he will be kicked out. You may not get through a few interviews, but that’s ok. Every interview you get better and increase probability of clearing it. Once you come home from interview write down what went well, what did not go well, how can it be improved, what steps you would need to take to master it.

In parallel, start publishing your articles on the web on the social networking sites. Let people know about your creativity. You may get some good referral.

Spend time reading. Now, reading to some people is a pain, yet the payoff is good if you spend at least ½ hour each day reading about your field of interest, you have to prioritize what you are going to read about. For e.g. If I am looking for a Managers position in IT I would read about what other managers are doing in their fields, what are the new initiatives at companies like Apple, Google. These companies invest in innovation and they have programmes for people who are interested in working on those projects. They usually do not advertise in media.

Reading biographies of successful people is a very powerful tool. Success leaves clues. You would get solution to one of your mind-blocks.

Step5.

Receive! Once you make all the efforts in the above 4 steps and show patience, opportunities show up. You’re learning elevates and you become a different or a better person. Do not accept offer from the first company who gives you offer unless you are desperate. Check how the company is, what the growth opportunities are, what is its culture, does it match your thinking. Employment opportunity is a mutually beneficial opportunity. The company that hires people is investing in them and hence when they get good people they prosper. So, never ever think that the company is doing a favor to you by offering a job.

If you aren’t sure whether the company would be good match for your career then volunteer to work as apprentice for 1-2 months. After this period you may choose to continue with full time employment or look elsewhere.

Note for those who wish to start up their own company:

During recession you may also have limited budget. Hence it is important to focus more on sustainable Cash flow generation rather than one time payoff.

Keep costs low, yet those that have high payoff, one needs to invest in. For e.g. investing in marketing tools, is needed.

Keep the business as lean as possible. Along with keeping it lean it also has to be scalable. If you receive an order 10 times higher of your regular production capacity you should be in a position to produce more in given time. Scalability comes from knowing how to secure resources on short notice.

How to grow market share phenomenally?

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Very often when we face this question, how do I better my sales figures? How do I approach people with what I have to offer them to help them with a product or service? Particularly people who have services to offer, for instance an IT consultant offers consulting on projects, estimation, migration of services, new product. A manpower consultant offers his advice on how to recruit talented people for the kind of job required in a company. The coach offers technical, leadership or personal coaching. A health consultant provides solutions to better one’s health manage weight, create more energy etc. Finance advisor advices on how to grow wealth and manage risks.

 The services offered by these people are unique, however many consultants still face the biggest challenge of attracting clients and growing their business. Some do immensely well in increasing their customer base, some manage to run slow but get a steady flow of new customers, while others struggle.

 Two people who have same skills, work hard equally why do they have dramatic difference in sales figures?

To address this question lets understand the concept of Precession. Precession is term used in context with force applied on moving objects under the influence of gravity. The earth spins around the sun while the entire universe is exerting a perpendicular force on the earth. The net result is that its axis is tilted in rotation. Yet another example is of a toy top. If the axis of rotation of toy is not exactly vertical then the toy’s rotation axis gets tilted due to the gravitational force.

The same concept applies to the purpose of any living being in this universe. It is explained by the above diagram.

In the diagram the honey bee moves each day, collecting nectar from flower to flower, yet its true purpose is to cross pollinate. Similarly every human being has a true purpose to serve while he is doing his job.

In this context, if your profession is sales or service or software programming or driving or cleaning, you are serving a higher purpose. This higher purpose is to serve people. We human beings are meant to help each other and grow together. Very often this purpose is forgotten in the quest to earn more, to outcast someone or simply to survive. This competition creates what we commonly call STRESS. Stress is the single most reason for discomfort or disease. The STRESS is created when we ignore our true purpose while doing our work. There’s no end to competing and don’t get me wrong, I am not against competition. A healthy competition would lift up one’s spirit.

So, to grow the customer base, one simple mantra that is practiced by those that are successful in their business, service is to exceed expectations. This is a big term as it may sound, yet it is simple. Suppose you are a coach and your job is to coach people on various subjects. While you teach people to gain knowledge, apply skills at work, get better at their job, what are you actually doing? You are serving people to get better in their life. You are helping them to know how to be independent, how to learn the art that would either fetch income or create more peace or better their health. This is your true precession. How to exceed expectations? Do not just coach them, mentor them. Spend weekly 10 minutes of your time with them to understand how they are doing, did they apply what they learnt, help them achieve their goals.

In service industry, giving more value to the client creates an edge. While the world is going through recession and there is pressure to reduce price, what actually is required is to deliver more than what the customer has paid for. This will create raving fan base. They would recommend your service to others. If you like a movie don’t you recommend it to your friend, family? It’s the same. People pay for value.